“A guest can have three totally different casino experiences with maybe 40 different restaurants within a 10-minute walk.” “We were all working together for the first time to highlight what is a great experience here in North Beach,” said Eric Matejevich, acting CEO of the Ocean Casino Resort. The collective effort will cost “tens of thousands of dollars,” Hard Rock President Joe Lupo said. Together with attractions like the Steel Pier, the non-gambling Showboat Hotel, and businesses on a rejuvenating Tennessee Avenue, they are holding block parties at the beginning and end of summer and music-themed events each Monday. The Hard Rock, Ocean and Resorts casinos are launching a new marketing and entertainment effort to brand the north end of the historic boardwalk as “North Beach.” Three Atlantic City casinos are working together with local businesses and attractions to jointly promote their section of the Boardwalk in a resort where it has often been every business for itself.
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